About Xwurk
We exist for the messy, exciting middle of growth.
Xwurk is a Growth & Operations Partner based in Holland, Michigan, serving Grand Rapids, the greater West Michigan area, and clients across the Midwest. We help businesses that have grown enough to feel the friction navigate what comes next.
Why we started Xwurk
We spent our careers inside growing organizations. We've felt the late nights, the misaligned teams, the reports that didn't agree, and the tools nobody used. We've also felt the relief when it finally clicked.
Most businesses don't need another vendor selling software or a consultant handing over a binder. They need a partner who understands what they're going through and stays in the room to make change actually happen.
So we built the partner we always wished we had.
Growth creates complexity
Every stage of growth adds people, customers, and moving parts. Complexity isn't failure, it's the natural cost of momentum.
Complexity creates friction
Left unaddressed, complexity turns into bottlenecks, silos, unreliable numbers, and teams working harder for less.
Alignment removes friction
When people, process, systems, and data point the same direction, growth stops feeling chaotic and starts feeling intentional.
The role we play
What does a growth partner do?
A growth partner sits between strategy and execution — close enough to the work to change it, accountable enough to see it through. Here's what that looks like in practice for the growing businesses we serve across West Michigan and the Midwest.
What does a growth partner do?
A growth partner works alongside your business to align people, process, systems, and data so you can scale without the chaos. Instead of handing over recommendations and walking away, we stay embedded in the work: owning outcomes, removing friction, and helping you make confident decisions as you grow.
How is a growth partner different from a consultant?
A consultant usually diagnoses the problem and delivers a report. A growth partner stays in the room to make change actually happen: taking shared responsibility for execution, results, and the ongoing rhythm of the business, not just the advice.
When should I bring in a growth partner?
When you've grown enough to feel real friction: misaligned teams, numbers that don't agree, processes that bottleneck, but not enough to have full enterprise resources. That's the messy middle, and it's exactly where the right partner turns complexity into momentum.
People, process, systems, data
Alignment is the whole job.
Fix only one and the others pull it back out of shape. We work across all four because that's where real, lasting change lives.
People
Process
Systems
Data
Meet the team
The people in the room with you.
We're operators, builders, and advisors who've felt the friction of growth firsthand — and we stay close to the work until change actually sticks.
Leadership team
Jason Busscher
Owner & Managing Director
Jason Busscher is the owner of Xwurk and brings deep operational, technical, and leadership experience to the organization. His background includes years of hands-on work building, leading, and supporting teams through complex technical and operational challenges. He has a practical, grounded approach to problem-solving that values reliability, thoughtful execution, and doing the work the right way.
Certifications: Coming soon
Christopher DenHerder
Head of Strategy & Growth
Chris has spent his career working alongside business owners and leadership teams to help them simplify complexity, strengthen their teams, and build systems that actually support growth. His work spans sales strategy, organizational development, leadership coaching, and revenue operations — always with a focus on clarity, alignment, and momentum.
Certifications: HubSpot Sales Enablement & RevOps
Kelly Miles
Head of People Operations
Kelly leads People Operations at Xwurk, supporting both our internal team and client organizations as they build stronger people systems for growth. With a background spanning leadership development, employee experience, process improvement, organizational accountability, and HR technology, she helps bring greater clarity, structure, and alignment to the way teams work. Kelly partners with leaders to improve engagement, strengthen culture, and create scalable people operations that support healthy growth without losing sight of the people behind it.
Certifications: Coming soon
The team
Jake Peterson
Customer Success Manager
Jake helps hold the work together from strategy to execution. With a strong mix of project leadership and hands-on development experience, he plays a key role in keeping projects clear, moving, and aligned to client goals. From early solution design through delivery, Jake brings both structure and technical understanding to the process, helping Xwurk clients move from scattered needs to real progress. A Hope College graduate and former co-captain of the swim team, Jake brings the same steady leadership and team-first mindset to client work every day.
Certifications: Microsoft Power Platform Consultant
Natalie Pruss
Business Applications Developer
Natalie specializes in cloud-based business solutions that help clients better organize information, improve visibility, and get more out of their systems. Her work spans Dynamics 365, SharePoint, the Power Platform, and data-focused dashboarding, allowing her to bridge both process and insight. With a background in information systems and data analytics, she enjoys turning raw data into useful tools that help businesses operate with more clarity and confidence.
Certifications: Coming soon
Lauren Kinzie
Senior Business Applications Developer
Lauren brings a strong blend of business intelligence, automation, and application development to the Xwurk team. With experience across Power BI, Power Apps, Power Automate, Dynamics 365 CRM, and SharePoint, she helps clients take complex processes and turn them into smarter, more connected systems. Her background in database and analytics gives her a sharp eye for both structure and insight, making her especially effective at building solutions that improve visibility, reduce friction, and support better decision-making.
Certifications: Coming soon
Dereck Turner
Business Applications Developer
Dereck brings a versatile technical skill set to Xwurk's work in business intelligence, automation, and custom app development. With experience in Power BI, Power Apps, Power Automate, and Excel, he helps clients build smarter tools that improve visibility and simplify day-to-day work. His computer science background gives him a strong technical foundation, while his work in reporting and application development helps businesses move from manual effort to more efficient, scalable solutions.
Certifications: Coming soon
Ben Walters
Senior Data & Analytics Developer
Ben brings deep analytical strength to Xwurk's business intelligence work, especially when projects involve financial reporting, KPI tracking, and more advanced data modeling. His expertise in Power BI, Power Query, DAX, Excel, and VBA makes him a strong fit for clients who need more than just a dashboard — they need answers. With academic backgrounds in both mathematics and economics, Ben is especially effective at turning complex data into clear reporting that supports better business decisions.
Certifications: Coming soon
Sheila Jipping
Senior Business Applications Developer
Sheila brings decades of development experience and a deep understanding of how business systems actually need to function in the real world. Her work spans Microsoft Access, Excel/VBA, Power Automate, Dynamics 365, SQL Azure, and Power Apps, giving her a rare range of experience across both legacy and modern platforms. She has supported clients in a wide range of industries, with especially strong experience in manufacturing and distribution. Sheila is the kind of problem solver who helps businesses move from patchwork processes to more dependable, scalable systems.
Certifications: Coming soon
Mike Walters
Business Applications Developer
Mike has spent his entire career in the areas of Systems Support and Database Development and serves as our resident SQL Database expert. Mike is also an accomplished Excel VBA developer and Power BI Consultant. He has a bachelor's degree and a master's degree in Computer Science.
Certifications: Coming soon
Chris Laubach
Associate Data & Analytics Developer
Chris brings a strong mix of business intelligence capability, creativity, and curiosity to the Xwurk team. A recent Hope College graduate with a degree in Computer Information Systems and a minor in Drama & Theater, he pairs technical problem-solving with strong communication and presence. Chris supports client work through reporting, analytics, and growing web development experience, bringing both personality and precision to the projects he touches.
Certifications: Coming soon
Tammy Smith
Financial Strategist
Tammy brings deep financial leadership and operational insight to Xwurk, supporting the team in a part-time finance leadership capacity as the company continues to grow its finance function. With more than 30 years of experience across nonprofit, family office, and corporate environments, her background spans strategic finance, reporting, process improvement, systems optimization, and team development. As a CPA and CMA, Tammy helps turn financial data into clearer decisions, stronger systems, and more effective business operations.
Certifications: Certified Public Accountant, Certified Management Accountant
Alyssa TeBos
Sales & Marketing
Alyssa is Xwurk's first Sales & Marketing Intern, supporting the team through content development, brand consistency, and digital presence. A Hope College senior studying Business Communications & Marketing, she brings a strong eye for visuals, creativity, and storytelling to projects across website updates, social media, and marketing support. Alyssa plays an important role in helping Xwurk communicate its value more clearly and consistently.
Certifications: HubSpot SEO
What we stand for
Our values.
These are the principles that shape how we show up, make decisions, and partner with the teams we serve.
Own the outcome.
We take responsibility for the work we do and the impact it creates. We don't disappear after recommendations — we stay engaged, accountable, and committed to seeing things through.
Build with clarity.
Confusion slows everything down. We believe clarity creates confidence, momentum, and better decisions — for leaders and teams alike.
Stay human, always.
Business is built by people. We approach every conversation, challenge, and decision with empathy, honesty, and respect.
Design for growth.
We build with tomorrow in mind. Systems, roles, and processes should support where the business is going — not just where it's been.
Work in rhythm.
Sustainable growth isn't about sprinting nonstop. It's about pace, alignment, and consistency. We help teams find a rhythm that supports progress without burnout.
Let's Connect
Let's start a conversation.
Tell us what's on your mind. We'll talk through where you are, where you're headed, and how we might help. No pressure, no commitment.